Primary responsibilities grew over my 5 year tenure from production and systems support, including production management of a weekly national sales circular, to high level conception, resource allocation, budgeting and management of projects including:
•Implementation, multi-departmental training and management of Connect 3 software, an Advertising, Merchandising and Promotions (AMP) management system. Results included increased accuracy and efficiency along entire promotional process chain. This project standardized departmental procedures for the communication of promotions, greatly reducing errors in the production process. This system also allowed for accountability throughout the process from a single point of data entry to the final printed page. Extensive customized use of Applescript, PhotoShop, Quark Xpress, Oracle databases and PDF technologies.
•Oriented and trained new Marketing employees and freelance staff on select software, hardware, and processes.
•Developed requirements and specifications for WebMethods™ based workflow enhancement and tracking tool for internal Marketing department use. This tool was designed to allow for messaging and alerts, tracking of print jobs along multiple approval, estimating and proofing cycles, and for historical analysis of costs, departmental accountability and process optimization.
•Managed and maintained all print production oriented technology assets, including software, workstations, servers, printers, scanners and data archiving technologies.
•Managed all technical aspects of company website, including a complete re-design of the public website (integrating 4 sub-brands of Wild Oats Inc.) Co-managed marketing programs which utilized website. Responsible for annual budgeting and allocation of over $130K for web projects.
•Developed and managed internal Human Resources website, allowing for posting of employment opportunities from company’s 100+ locations. Developed procedures and training materials used in training field users.
•Developed and managed personalized web-based system for displaying weekly promotional deals to customers in 14+ pricing zones across the country.
•Negotiated contract and implemented company wide (100+ retail locations) in-store audio promotional system. Managed technical support for related systems. This system brought the entire 4-brand chain under one single vendor greatly streamlining billing, and increasing branding and communications opportunities chainwide.
•Initiated and co-managed e-mail marketing program which more than doubled its subscribers in less than a year. Included contract negotiations with multiple vendors as well as technical set-up. Co-managed on-line couponing program. This program was incredibly successful with redemption rates in the low teens, and higher than average basket sizes.
•Built and managed company Intranet. This included development of a Product Standards Glossary, an Approved Vendor Guide, and a system for delivery of key marketing and HR documents for use by company staff. Implemented and managed statistical traffic analysis systems for internal and public websites, correlated sales data with coupon redemption rates.
•Managed all Corporate Office and Remote Field Marketing technology and creative assets. Implemented standards-based Digital Asset Management systems, and Digital Photo Studio. Developed numerous time and labor saving workflows and processes. Served as technical liaison between IT and multiple departments.
