professionals

RadioValve Internet Radio Station - Boulder, CO: Co-founder; Station Manager

dfodel — Tue, 15 Jan 2008 13:42:08 -0800

RadioValve is a 24x7 non-stop techno music webcasting "radio station". One of the first generation of webcasters, the station offered 23 unique programs ranging from Global DJ Mix Sets to informational music magazine features. In addition to RadioValves daily schedule, the site also provided on-demand interviews. I was a founder of the company, and served as Station Manager. The company developed its own station management software, which still runs as a historical and educational resource for the independent music community. See also Kerbango release, Broadcast Electronics release and Daily Camera article.

8 Days a Week Media Copy Center - Boulder, CO; Graphics Specialist

dfodel — Tue, 15 Jan 2008 13:11:34 -0800

Eight Days a Week owners, Sam and Cheryl Sussman, put up with me for years. They also supported many of the early ArtLab projects, with generous donations of services. From the first color copier in Boulder in 1977 to today's most state-of-the-art equipment the Sussmans have kept Eight Days A Week on the cutting edge of technology in a friendly hometown atmosphere. During my time at 8 Days, I was responsible for providing high quality color copies, and for experimenting with connecting things that maybe shouldn't oughta have been connected.

Billings Quine Design Group – Boulder, CO: Production Artist/ Graphic Designer

dfodel — Tue, 15 Jan 2008 11:54:03 -0800

•Developed print-based designs for a variety of outdoor lifestyle and arts-related clients including Rock and Ice Magazine, Lowe Alpine Systems and the Colorado Dance Festival.
•Maintained production systems.

Universal Graphics - Boulder, CO: Pre-press Technician

dfodel — Tue, 15 Jan 2008 11:49:53 -0800

•Operated and maintained Macintosh, PC, and Unix systems in an integrated high-end color prepress facility. Worked directly with clients to facilitate custom imaging solutions.
•Implemented complex retouching, color correction, and special effects using a variety of tools and techniques.

Boulder Valley School District – Boulder, CO: Media Specialist - Instructor

dfodel — Mon, 07 Jan 2008 23:11:50 -0800

•Managed a 600 user instructional network.
•Instructed teachers and students in the use of instructional media software and hardware including video editing, web page design and graphics production.

Freelance Web Developer – Boulder, CO

dfodel — Mon, 07 Jan 2008 18:26:21 -0800

Web Developer-Project Manager

•Developed and implemented web based solutions for a variety of clients including:
City of Boulder- Alternative Transportation: GettingThere.com
RadioValve- designed and implemented streaming media internet Radio Station.
Negril Resort Association- travel destination site.

Wild Oats Markets – Boulder, CO: Publishing Systems Manager

dfodel — Mon, 07 Jan 2008 18:19:47 -0800

Primary responsibilities grew over my 5 year tenure from production and systems support, including production management of a weekly national sales circular, to high level conception, resource allocation, budgeting and management of projects including:
•Implementation, multi-departmental training and management of Connect 3 software, an Advertising, Merchandising and Promotions (AMP) management system. Results included increased accuracy and efficiency along entire promotional process chain. This project standardized departmental procedures for the communication of promotions, greatly reducing errors in the production process. This system also allowed for accountability throughout the process from a single point of data entry to the final printed page. Extensive customized use of Applescript, PhotoShop, Quark Xpress, Oracle databases and PDF technologies.
•Oriented and trained new Marketing employees and freelance staff on select software, hardware, and processes.
•Developed requirements and specifications for WebMethods™ based workflow enhancement and tracking tool for internal Marketing department use. This tool was designed to allow for messaging and alerts, tracking of print jobs along multiple approval, estimating and proofing cycles, and for historical analysis of costs, departmental accountability and process optimization.
•Managed and maintained all print production oriented technology assets, including software, workstations, servers, printers, scanners and data archiving technologies.
•Managed all technical aspects of company website, including a complete re-design of the public website (integrating 4 sub-brands of Wild Oats Inc.) Co-managed marketing programs which utilized website. Responsible for annual budgeting and allocation of over $130K for web projects.
•Developed and managed internal Human Resources website, allowing for posting of employment opportunities from company’s 100+ locations. Developed procedures and training materials used in training field users.
•Developed and managed personalized web-based system for displaying weekly promotional deals to customers in 14+ pricing zones across the country.
•Negotiated contract and implemented company wide (100+ retail locations) in-store audio promotional system. Managed technical support for related systems. This system brought the entire 4-brand chain under one single vendor greatly streamlining billing, and increasing branding and communications opportunities chainwide.
•Initiated and co-managed e-mail marketing program which more than doubled its subscribers in less than a year. Included contract negotiations with multiple vendors as well as technical set-up. Co-managed on-line couponing program. This program was incredibly successful with redemption rates in the low teens, and higher than average basket sizes.
•Built and managed company Intranet. This included development of a Product Standards Glossary, an Approved Vendor Guide, and a system for delivery of key marketing and HR documents for use by company staff. Implemented and managed statistical traffic analysis systems for internal and public websites, correlated sales data with coupon redemption rates.
•Managed all Corporate Office and Remote Field Marketing technology and creative assets. Implemented standards-based Digital Asset Management systems, and Digital Photo Studio. Developed numerous time and labor saving workflows and processes. Served as technical liaison between IT and multiple departments.

Connect 3 Systems Inc.

dfodel — Mon, 07 Jan 2008 18:05:04 -0800

Connect 3 Systems – Los Angeles, CA - Independent Consultant
Provide workflow and process analysis, configuration and training for the implementation of a highly configurable, enterprise-level Advertising, Merchandising, and Promotions (AMP) management software package to multiple large retail companies nationwide. This includes the gathering of business requirements, configuration and testing of various software components, and user training. Primary customer-facing roles include liaison, configuration, training and tactical go-live support for creative teams in Marketing/Advertising departments. Retail clients have included JC Penney, Belk Department Stores, Do-It-Best Stores, Office Depot, ShopKo, CompUSA, Circuit City, Radio Shack Canada, PetCo, Ace Hardware, Giant Eagle Foods, Wild Oats Markets, and Best Buy.